How to Effectively Grow Your Twitter Following

Published: 27th January 2011
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If you are in internet marketing and are looking to grow your Twitter follower base, then this is the perfect article for you. Twitter can prove to be a great promotional tool and as well as a way good way to build your brand. What you need to remember, though, is that Twitter is made up of people who interact regularly since it is a social site. This means that you will first have to join in these ongoing conversations if you want to get any benefits out of Twitter from a marketing point of view. The most effective strategy to do this is to get targeted people to follow you, in other words, people who have an interest in the industry you are in and want to receive updates from you. This article will provide you with three valuable strategies to increase the number of followers you have on Twitter.

The first thing you should be doing is to start following the followers of influential people in your niche and follow them as well. This is a proven strategy to let people know about you and then get them to follow you. This is a good strategy because if you find that someone hasn't followed you back after a while, you can always un-follow them. That's as simple as it gets. Since this method will allow you to steadily grow your Twitter following with interested people, it will give you that first boost you need. However, make sure that you're using this strategy in a moderate way because you don't want to depend on it to get followers.


Secondly, ask other influential Twitterers and bloggers to recommend you to their followers, so that you can do the same for them in exchange. This approach is similar to an ad swap or a link exchange, but it is a little more social. This approach is highly effective because there's nothing wrong with people helping each other out when everyone has something to gain namely a bigger Twitter following, which everyone wants. This will prove to be the help you need to get you started. One thing you need to remember is that you can't do this with every Tom, Dick and Harry out there. Since you need targeted followers and not random ones, you need to be highly selective of whom you decide to work with.

You should also learn how to correctly employ #hash tags to be able to follow hot, trending subjects and to also comment on them. When you add any contribution to an ongoing conversation, it will help you gain recognition in that particular industry. This will make it easier for you to establish your brand and build a targeted following. Despite the fact that it can take some time to implement and does require quite a bit of work, you will find that the results of this technique are incredible. You need to remember that everyone wants to learn something new on Twitter, so, if you can offer it to them, you will win right out of the gate.


As we can see from this article, the real value lies in creating a list of targeted prospects on Twitter rather than having a huge Twitter following that is random. Once you understand Twitter marketing properly and discover the advantages it can offer your business, you won't have any reason to look back. All you have to do is start taking action by building your list of targeted followers.

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